Sarah E. Hoag

I can help you figure it out.


I want your life to be better because you’ve used, seen, or experienced something I've designed. I specialize in creating digital experiences which respond to real users’ needs. I strive to create intuitive meaning often visible in human interactions, but rarely in our conversations with technology.

Certifications & Awards

  • Agile Development Practitioner

  • Design Thinking: Customer Experience

  • Instructional Design: Adult Learners

  • GBS Service Excellence Award Recipient


My experience in information technology ranges from a variety of industries, including: online retail, public utilities, and the technology sector. I have demonstrated an ability to deliver excellent customer-centric designs and communications.



Instructional Designer
IBM | East Lansing, MI
June 2016 to Present

Digital Customer Experience Specialist
Consumers Energy | Jackson, MI
May 2015 to June 2016

Web Content Developer
Moosejaw Mountaineering | Madison Heights, MI
May 2014 to August 2014



Michigan State University
B.A. Professional Writing
August 2012 to May 2016


Volunteer Experience

Honorary Member
South Asian Women’s Association of Greater Lansing
January 2017 to Present

Adopt-a-Highway Beautification Volunteer
Consumers Energy | Jackson, MI
May 2015 to September 2015



Jim Pettinato
Web Content Manager, Moosejaw

Stuart Blythe
Associate Professor, MSU



Sarah is very willing to take on any task with excitement and enthusiasm. She has taken on the challenge of overseeing all of the reviews for thirteen high profile projects on our account. The projects had tight timelines in which she had to juggle multiple reviews each day. She also had to communicate with the Subject Matter Expert to get approval on each course. She showed professionalism in all her communication and work on these projects. She has proven to be an asset to our account.”

Jodi Perlin, Project Manager, IBM: Application Innovation and Consulting


Sarah exceeded our expectations immediately for her position on the Digital Customer Experience Team by diving in and learning what she needed to do in order to establish herself as a reliable, knowledgeable and productive team member. Her strengths include having a strong technology foundation that she is able to leverage in order to learn about new tools, being very professional in her communications, having excellent presentation skills, being able to compile and interpret various data points (such as survey results) and then make intelligent recommendations based on her knowledge and experience.”

Tyler McVety, Senior Marketing Consultant, Consumers Energy


Sarah was dependable, easy to work with, and a pleasure to be around during her time working on the Web Content Team at Moosejaw Mountaineering. She demonstrated strong organizational skills and the motivation to excel in her field. Sarah brought a ray of sunshine in every day she worked, and I guarantee she will be a positive addition to any team.”

Jennifer Pavkovich, Web Content Specialist, Moosejaw Mountaineering