Agile Marketing Campaign


As part of the Agile Competency Team within the Client Innovation Center: Lansing, I served as the subject matter expert for design. As part of this role, I worked to create a campaign to advertise the competency team within the center. Our team met on a weekly basis to discuss how we can educate employees about the benefits of using agile methodologies.


I created a series of posters, flyers, and slides to be displayed throughout the center for digital and print media. My designs capture where employees can go to learn more about agile development methodologies. I also conveyed information about the classes which were taught by a colleague. All employees were required to attend these classes. The result of the campaign was increased awareness about activities in agile development and why it is beneficial to use agile development as opposed to waterfall.

Sarah Hoag